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Over my past blog posts, I have been vouching for digital marketing, saying its all benefits and no issues, saying it’s the best thing since sliced bread. The reality is, it is not all like that. Social media is only as good as the ones who use it, and we aren’t perfect . In a…
There are a multitude of reasons that integrated marketing communications are essential in the marketing world. Simply speaking an IMC plan includes market/target audience research, channel selection/ implementation, multiple analysis’ and evaluation’s. Individuals use an IMC plan to do things such as:– Increase and develop Brand Awareness.– Increase sales/ Market Share.– Build Brand Image Whilst all…
Our pets are often our favourites, our fur babies, spoilt rotten. With the introduction of the internet of things and smart pet care systems in recent years, the pedestals we put our pets on are only going to get higher. Briefly speaking: The Internet and all its connected devices (making up the Internet of things)…
Reflect on these sentences that you are about to read:‘Longest yeah boy ever’‘I dropped my croissant’.‘yeet’ All of these sentences have one thing in common, for one reason or another, they became viral over the internet with millions and millions of views and likes and have become humorous saying for the younger generation. The phase…
In my opinion mobile marketing is one of the most important and influential media to connect with consumers. Why you may ask?The growth of mobile devices and social media is occurring quicker than ever anticipated.Now referred to as the ‘fourth screen’ this is now a new fundamental element in marketing. What conditions does this form…
In this day and age, we take the simple internet search for granted.In the generation of our parents (and the ones before them), if they wanted information, they had to search the libraries for hours reviewing information.Similarly, if they wanted to go shopping, they had to physically leave the house and shop around. Nowadays, we…
Planning is everything, whether it be scheduling time with friends to watch tv shows together, meal prepping or even planning when to take your lunch break at work; humans are always thinking ahead. Well, making a digital marketing proposal is no different, and with internal and external influences, SMART objectives to set, KPI’s to achieve,…
Within all communities there are influential people, these people are important to the new age. Why you may ask? Well let me explain. Imagine if at the beginning of COVID-19, that both medical experts and government officials told the public that masks didn’t work. Things would look very different- as masks would have not been…
This week was all about creating the blog, getting back into the university mindset and undercovering more knowledge about all things content and social media- the former was harder than the latter for sure! Being a child of the 2000’s I have grown up with the online world that is evolving on a daily basis,…
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