This week was all about creating the blog, getting back into the university mindset and undercovering more knowledge about all things content and social media- the former was harder than the latter for sure!

Being a child of the 2000’s I have grown up with the online world that is evolving on a daily basis, the very same one that distributes content to consumers on multiple platforms such as blogs, social media and podcasts
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Through learning that some companies can spend 46% of their budget on various forms of content creation, (HubSpot, 2017), I wanted to delve into the statistics of why companies can justify this spending.

I was aware of the increasing need for businesses and marketers alike to adapt to the rising trends of social media and podcasts alike. However, blogs themselves were something I never regarded as high importance. After this week’s readings, I discovered that 18% of marketers choose WordPress as their web content management system, (HubSpot, 2020), which has really opened my eyes.  

Additionally, the strategies implemented by people who content market are all aimed towards the same purpose, to create value for the consumer to encourage purchases. But what is this ‘value’ people talk about?

The value is what the consumer receives from the supplier, both tangible and intangible. When applying this to content creation, the value is something that can connect with individuals in (often) a more humanized light.

Content creation does require planning, a lot of it. This is in order to create a value proposition that entices and excites the target audience. To create content is one thing, to it to convey the message of the business is another.  

I drew the conclusions that it is worth putting a lot of the budget in content creation as it can add value to the experience people have to the company/ service. Through personalization and other content creation techniques, the content formatted and delivered can persuade the way the target audience perceives the product. Furthermore, there has to be an abundant amount of strategy otherwise there may be no value for the consumer, and it will all be a waste.