In this day and age, we take the simple internet search for granted.
In the generation of our parents (and the ones before them), if they wanted information, they had to search the libraries for hours reviewing information.
Similarly, if they wanted to go shopping, they had to physically leave the house and shop around.

Nowadays, we feel a sense of entitlement to fast and varied information. – or at least I know I do.  

Google holds the majority of the market share at 74.8% (Desktop) and 80.79% (Mobile). Having this much market share in a highly demanded field is why google possess’ so much power and influence within the marketing scape.
Google is aware of this and has created courses to help up and coming marketers understand through their service of google digital garage:

For a website, on any platform, SEO can be impacted by:

1. If the site is mobile-friendly
2. If the site is secure
3. Quality of the site
4. Keywords or phrases used

Singh (2021) states that an improvement in SEO can drive organic traffic to key landing pages which could also increase calls and emails, sales and revenue – this is why SEO is POWERFUL

When looking at SEO, I would argue that Keywords really make or break an ad campaign. These words essentially are the link between your product/business and the consumer. It’s all about the relevance and quality, this way the consumer gets the product they search for.

If you don’t use these words you either:

1. Wont end up on the higher end of the search listings.
2. Make sales.

After having a look into these search engine optimisation techniques, it is important to analyse the data in order to make sure that your campaigns and thus the business are reaching their potential in regard to reach and sales.
Some important things to look out for are:

• Conversion rates
• Time on page
• Pages per visit

If the past year has taught us anything, it is that online websites are essential in the post-pandemic world. As the trend of online shopping/blogging/using is increasing it is evermore essential to become a SEO specialist in order to increase reach and demand of the products and services marketeted.